Google catches people already looking for you. Facebook and Instagram catch the ones who did not know they needed you yet, and they are scrolling in bed at ten at night.
Search ads only work once someone has decided. Meta gets you in front of the bloke who has been putting off the same job for two years, in the street you were working in last week. It is how you fill a quiet fortnight, and it is how the bigger jobs start: they see your work three times before they ever ring.
Start with the website, add Meta ads when you want the phone busier. We handle the lot.